It is vital that researchers think about how their device will eventually get into the marketplace and help patients. The Business Planning Core of the APDC helps innovators to understand the steps necessary in the process of getting their device into the marketplace.
The Business Planning Core assists innovators in understanding the market, determining methods for financing, building relationships with distribution channels, and assessing potential competitors. APDC’s Business Planning Core works with innovators to understand and apply these skills, helping them to successfully navigate the commercialization process.
The Business Planning Core leverages the faculty and student resources of Emory’s Goizueta Business School.
Chip Frame, Ph.D. Chip Frame serves as Director of the APDC Business Planning Core and is an Assistant Professor at Emory School of Medicine and Adjunct Associate Professor at the Goizueta Business School at Emory University. Frame’s core effort is directed at assessment of funding mechanisms (both private-sector and Federal), analysis of level and market strength of competing devices, assessment of size of markets for innovations, market segmentation, and analysis of channels of distribution for successful commercialization.
Stacy Heilman, Ph.D. Stacy Heilman is a Research Director at the interface of the Emory University and Children’s Healthcare of Atlanta pediatric research partnership. Within APDC, Heilman facilitates child health related research efforts by identifying and ensuring access to critical resources, such as research core services, and aligning program needs with appropriate funding mechanisms.